Proud Architectural Lighting Manufacturers’ Representatives

3LR is a specialist UK company representing international manufacturers of architectural lighting and control. Based in Somerset and following the U.S. model of ‘rep’ agencies. 3LR’s experts help to increase brand exposure into new market areas, drawing on a wealth of industry experience.

The recent discovery of the ‘third’ light receptor of the eye overturned the conventional view of retinal organisation. Whilst 150 years of research had explained how we see, the discovery of the ‘third’ light receptor added another dimension to this structure and helped explain how light regulates our 24-hour body (circadian) clock. Light therefore plays a fundamental role not only in generating an image of the world but in behavioural and physiological responses to our environment.

We’re so passionate about the importance of light in people’s lives and so immersed in the science and technology of lighting our surroundings, we named our company 3LR…

About Us

Latest News….

ArcSystem Navis & F-Drive

ETC is now shipping the ArcSystem Navis & F-Drive: Two products, one system, endless possibilities

Catering to changes that come up in the field, Navis and F-Drive offer multiple customization options that can be implemented as you install or at a later date. In addition to offering a wide range of lenses and accessories, Navis 100 can be […]

April 21st, 2020|

Source 4WRD 230V now shipping

ETC is now shipping a full family of high-quality white light LED luminaires for the 230V market. With an impressive lumen-per-watt output, Source 4WRD 230V is available in both warm and cool white arrays.

The warm white 80CRI and 90CRI (Gallery) arrays are ideal for theatres and other venues where tungsten fixtures have been the […]

January 26th, 2020|

Based in Somerset and covering the UK market, 3LR is a specialist company representing leading international manufacturers of lighting and control. The 3LR portfolio comprises brands whose range of products can be deployed individually, or in combination, to provide complete solutions for any and every architectural lighting project. As representatives, rather than a sales and distribution operation, we occupy a unique position. 3LR’s focus is firmly centred on helping clients to achieve aesthetically pleasing, efficient and sustainable schemes. In this way, our product recommendations first and foremost reflect what we consider will work best in a given environment – our success in business depends entirely on our reputation for assisting in the delivery of brilliant lighting solutions.

Just as the high-quality brands we represent complement each other in meeting the needs of designers, architects and end-users, so the 3LR team integrates proven expertise and vast experience to support the ambitions of every project.

Lighting is in our DNA. Our team has consulted on architectural lighting projects in every sphere imaginable. From the Olympics to boutique hotels, the Royal Albert Hall to office developments and the Tower of London to the world’s leading cruise ships, theatres and theme parks, 3LR’s experts have played a key role in the delivery of exceptional lighting.

Tell us about your project ideas or just say hello. Whether you’ve got a big idea or need some inspiration with a lighting project, we are here to create perfect architectural lighting. From concept to creation, let us inspire you.


Meet 3LR Lighting – Matt Lloyd

Having started 3LR in July 2019, I have been in the Lighting and Entertainment Industry since 1986 and my career has moved from theatre to touring, to supplying lighting system, to manufacturing and now specifying in Architectural Lighting and Control. I am also an established Business Consultant. I am a Director of two companies working on some of the most exciting and iconic entertainment projects in the world.

In my experience as a director I was and am responsible for commercial company strategy and vision which is my strongest skill whilst managing the business to be profitable, sustainable and growing. Senior Director, Entrepreneur, Consultant with strong international experience and trading connections to USA, Asia, Europe, Middle East and Africa. Specialist in manufacturing and developing a global distribution network. ”

Co-Founder of GDS Straight Forward Thinking from 2004 to 2019 a company which began for me as an idea in the middle of The Panama Canal, during a round the world yacht race! My experiences have been entirely positive and being immersed in helping to create, develop and deliver cutting-edge products as part of such a fantastic team has been a joy. The company grew from the two founders of which I was the commercial part and the other an engineer, we grew the team to over 35+. The company was recognised with 16 x prestigious industry awards during my time as Managing Director with a distribution network in 38 countries and a cumulative turnover of £25m.

I competed in the Clipper Around the World Yacht Race in 2002 which took 11 months from Liverpool to Liverpool via the Panama Canal and Cape of Good Hope. This was a life changing experience and has given me great insight in communication, team work and to live life to the full every day.

I am also Vice Chairman of PLASA (Professional Lighting and Sound Association) which is the leading voice in the technical world of entertainment.


3LR Lighting is proud to partner with manufacturers that have a reputation for consistent innovation at the highest level of design.