3LR has appointed Christina Nowak as Film and Studio Liaison.
Marketing expert Christina has accrued wide experience of business development in the film-technology and production sector, working with leading brands including Red Digital Cinema, Ncam Technologies and G-Technology. Her work has seen her become a trusted figure across the industry, with a strong network of contacts, including acclaimed industry creatives, influencers, industry partners and societies.
Matthew Lloyd, Managing Director of 3LR is pleased with the addition of another formidable talent to his team:
“Christina will act in a consultancy role for 3LR, developing relationships and raising awareness amongst the film production community of the brands and products we represent. She combines an acute understanding of technologies and their applications with the communications skills essential for developing new business opportunities. Christina’s track record of success is impressive, and demonstrates that she has a ready grasp of the culture of this unique sector. We’re delighted to have added someone with her extensive skill set and reputation to the team.”
3LR recently took responsibility for representing leading US manufacturer ETC’s broadcast, film and TV range of lighting and control, including its cutting edge fos/4 range of LED Pamelm Ignite and Fresnels. Introducing that product’s advantages to the film production sector will be Christina’s initial responsibility for 3LR. She is looking forward to the challenge:
“I’ve enjoyed success in the industry through relationship and community driven roles, and I’m looking forward to connecting 3LR’s brands with an audience who will truly benefit and appreciate their unique and specialised features. My knowledge and experience of visual and creative exploration, product applications and the wider operations of film production has provided me with many valuable insights. Those insights, in combination with years of dedication and support to a wide constituency of industry professionals, are vital to organic conversations that lead to meaningful engagement and adoption of new creative tools and applications that better serve the industry and the production process. The brands that 3LR represent, as evidenced for example by ETC’s fos/4 range, can deliver great benefits to film production – it will be my duty and homage to share those on behalf of 3LR, and on behalf of the filmmaking community.”
Barry Grubb, 3LR’s Business Development Manager for Broadcast, Television and Film Lighting, is delighted to be renewing acquaintances with Christina:
“We crossed paths many times when I was based at Pinewood Studios, and more recently over the last two years as our respective roles as purveyors in the film industry took on a more international reach. We’ve kept in touch on various projects, and during 2020 kept ‘lockdown blues’ at arms length throwing around a number of ideas. When the opportunity to work with Christina presented itself, the collaboration ideas pot was already beginning to boil over with enthusiasm, so it made for a perfect partnership. Christina’s effervescent persona and sharp wit makes for interesting and educational video calls – her ability to not only connect the dots, but to articulate so clearly, makes Christina a great asset to 3LRs growing team. We welcome her on board.”
