ARCHITECTURAL ENTERTAINMENT
Welcome to 3LR Architectural Entertainment. We are very experienced in all aspects of architectural lighting and control for any entertainment venue.
This represents one of 3LR’s core markets, covering all aspects of venue lighting, from auditorium to hospitality, and back and front of house lighting. We have extensive international experience in theatres, concert halls and cruise ships, having worked on some of the world’s most challenging projects, large and small. The brands we represent are the leaders in this market.
We can arrange site visits with demonstrations or Dialux calculations, allowing time to discuss a project in detail. Cost comparisons can be made in order to asses and confirm the commercial viability of a scheme, and when it would break even. Control and lighting layout drawings can all be provided, ensuring nothing is missed. Working with our manufacturers, we can arrange quotations or help supply the information you require for a project to go out to tender.
3LR can also provide costing and manufacture for any special project item. Working with our manufacturers, we have the ability to assess and deliver any special one-off lighting fitting (or number of). We believe that communication is key, and we will be with you for as long as you need us, up to completion and beyond if required.
3LR’S MATT LLOYD
M: +44 7967 556 869 | O: +44 117 325 9098
I started 3LR in July 2019, having been in the lighting and entertainment Industry since 1986. My career has moved through theatre and touring, supplying lighting systems, manufacturing, and now to specifying architectural lighting and control. I am also an established business consultant and director of two companies, working on some of the most exciting and iconic entertainment projects in the world.
I co-founded GDS (Global Design Solutions) and was at the helm of the business from 2004 to 2019. GDS began as an idea in the middle of The Panama Canal, during an around the world yacht race! My experience of leading GDS was entirely positive, and being immersed in helping to create, develop and deliver cutting-edge products as part of such a fantastic team was a joy. The company grew from its two founders to team of more than thirty, with a distribution network across thirty-eight countries, a turnover of around £25m, and was recognised with sixteen prestigious industry awards during my time as Managing Director.
That Clipper around the world yacht race in 2002, which took eleven months from Liverpool to Liverpool via the Panama Canal and Cape of Good Hope, was a life changing experience, and gave me great insight into the value of communication, teamwork and the importance of living life to the full every day.
I am very proud to be Vice-Chairman of PLASA (Professional Lighting and Sound Association) which is the leading voice in the technical world of entertainment.

I have worked with Matt over many years on numerous projects both large and small, complex, and simple. It would be fair to say Matt consistently brings his vast industry experience, energy, fun and enthusiasm to every project no matter what it is. As Director of Lighting Design at Satore I have enjoyed working on some extraordinarily complex projects – having Matt and 3LR Lighting alongside as a resource and trusted partner has proved invaluable.
Paul Johnson – Architectural Lighting Director, Satore Studio https://satorestudio.com/